Today in our Point of Sale and Back Office software we have released our latest marketing weapon: Purchase Triggered Campaigns.
Purchase Triggered Campaigns (PTCs) give your customers an enhanced, personalised experience when shopping at your store. When they purchase particular products the campaign starts with personalised messages on their receipt. Examples of usage include:
- For garden centres; planting instructions for the new peach tree they have purchased.
- For electrical stores; warranty and service information on appliances.
- For homewares stores; information about knife-sharpening services available.
- For all retailers; an encouragement of loyalty non-members to become members. If they are already a member a different message; a ‘thank you’ with an exclusive offer just for them next visit.
The receipt is just the start of the campaign. From then on your regular e-mail newsletters sent through Univex Mail can include content exclusive and custom tailored to the recipient. So for the customer who purchased a peach tree, over the coming months and years they will be updated on how to care for the tree, strategies and products to deter pests, and in the Spring of the 3rd year of purchase a recipe for Peach Melba when their tree is fruiting. All of this is is inserted automatically in to your regular e-mail newsletter. It presents seamlessly and you are not “spamming” your customers with unnecessary marketing material.
Did Spring arrive early or late this year? Do you need to adjust for the changing Easter Sale dates? No problem. You can easily adjust the mailings for all customers in just one setting. Is there a new pest in town and you need to get a message out to all customers who purchased a fruit tree? Very easily done.
There is a lot more to it and like everything in the Univex suite of software, this “fits together” with other marketing and promotional features, e-commerce, and customer relationship management. The more you use the more effective you can run promotions, and results have a multiplicative effect.
Oh, did we forget to mention this is packaged free with the software? No hidden costs. The software is all packaged in there and ready to use. With Univex you can compete with the big boys at a mom-and-pop price.
Contact us today if you would like to improve your business way beyond what any other POS company can and will do for you.